& WHAT WE DO
for further reach
GSEG is committed to expanding the reach of its GFS business by partnering, or acquiring any businesses in new markets or with complementary products that’ll support such endeavors. This will require that any acquisition target has an existing customer base that caters to the same audience, or allows GFS to enter into a strategic fit for further reach.
All acquisitions will share a common theme of synergising well with the How Far operations center.
How Far adds value to any operations by either launching new businesses into new marketplaces/ channels, adding proprietary software development, economies of scale, marketing, or leveraging content creation through the shared services infrastructure.
GSEG is also eyeing an entry into both Virtual Reality and Augmented Reality markets. Both are disruptive technologies and will replace smartphones and televisions in the next 3-5 and 10 years time.
Barnett is an entrepreneurial marketing and sponsorship specialist with a long and successful career in building and selling marketing services agencies. He has been responsible for brokering and activating high profile, global brand sponsorships in sports and entertainment, specifically in F1 and golf working with brands including Vodafone, Intel and Santander. Barnett is also an accomplished sports car and motorcycle racer.
Ian Rosenblatt is an entrepreneurial executive with over forty years’ experience in business development ventures, cross border M&A, and international partnerships. His professional qualifications include business analysis, structuring advice, financial consultancy, and private placing fund raising services provided to a number of international high net worth private clients. He qualified as an insolvency practitioner and spent his formative years working on company turnarounds throughout the UK and USA following which he was recruited to head up the property arm for a Family Trust based in Southern Ireland. During this period, he was instrumental in negotiating deals with major property landlords acquiring significant freehold assets on behalf of the Family Trust in the UK and Europe. In addition, between 1994 and 1998 he acquired on behalf of clients none-core retail chains from major conglomerates such as Sears, Ratners, etc. which generated combined revenues in excess of £300m. In 2004, Ian was appointed as the CEO of a Public Company quoted on the Brussels and Luxembourg stock exchanges which had operations in the UK, France, Switzerland, Germany and USA. In 2009 the company was taken back into private hands. Ian retired from the business to focus on providing consultancy advice to enterprising start-up ventures, and helping them navigate the early transitions of raising capital, structuring management and, in due course, reviewing IPO and exit strategies. SEG has been building its presence in the sport games industry for 4+ years via its acquisition of GFS – Global Fantasy Sports, a leading fantasy sports provider.